A UK based business established in 2015 bringing "Joy to Every Child, One Toy at a Time"! The brands they sell direct to consumer include The Elf on the Shelf, The Bean People, OKTO, Lovin, Mighty Wheels, Open The Joy, Zorbitz, Imagination Starters, Alligator Books, Little Brian and Hello Kitty. Simply Toys is committed to providing each customer with the highest standard of customer service.